Schneider Electric Innovation Hub Tokyo Ystafell Arddangos by Ryota Unno

Schneider Electric Innovation Hub Tokyo Ystafell Arddangos by Ryota Unno is a highly esteemed winner of the very prestigious 2026 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2026

Schneider Electric Innovation Hub Tokyo Ystafell Arddangos

by Ryota Unno

Client: Schneider Electric Japan

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Verified Award Winner

Verify Award Status for #180869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Schneider Electric Innovation Hub Tokyo Ystafell Arddangos

Mae Hyb Arloesi Schneider Electric Tokyo yn ystafell arddangos a grëwyd ar gyfer profiad ymgollus i ymwelwyr. Mae patrymau consentrig ar y llawr ar un echelin yn arwain symudiad tuag at arddangosfa grom o'r enw'r Ganolfan Reoli, sy'n parhau'n weladwy o sawl cyfeiriad. Mae goleuadau tiwb tonnog, a luniwyd gyda'r offeryn rhaglennu gweledol Grasshopper, yn cyferbynnu â'r nenfwd grid du a'r llawr siecrog. Waliau gwyn yw'r brif arwyneb arddangos. Gellir trefnu soffas modiwlar pentagonol ar gyfer eistedd neu gyfarfodydd, neu eu symud i agor y cylchrediad.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Schneider Electric Innovation Hub Tokyo Ystafell Arddangos yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Schneider Electric Innovation Hub Tokyo Ystafell Arddangos fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Schneider Electric Innovation Hub Tokyo Ystafell Arddangos yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensions & Packaging: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Production Technology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Design Challenge: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Research: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Project Duration: The project started in March 2025 in Tokyo and was completed in September 2025.
Operation Flow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Team Members: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Image Credits: SS Co., Ltd. Kenichi Ohno