Mobility Future Within Reach Cyfathrebu Brand by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Gwobr Arian A' Design Award in Hysbysebu Competition Category.

ArianHysbysebu· 2026

Mobility Future Within Reach Cyfathrebu Brand

by Hayato Itakura

Client: tacto Inc.

Gwobr Arian A' Design Award Winner in Hysbysebu Category

14,789

Verified Award Winner

Verify Award Status for #180975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mobility Future Within Reach Cyfathrebu Brand

Rhaglen cyfathrebu brand yw Mobility Future Within Reach a grëwyd ar gyfer digwyddiad teithiol addysgol am symudedd y dyfodol. Y canolbwynt yw diorama fawr wedi'i gwneud o gardbord Fine Flute, sy'n mesur 1030 mm o uchder, 1456 mm o led a 500 mm o ddyfnder. Torrwyd pob rhan â laser ac yna fe'u cydosodwyd â llaw. Mae mecanweithiau rhyngweithiol yn gwneud i gerbydau symud, adeiladau oleuo a'r ddinas ymateb trwy olau, sain a symudiad. Mae'r deunydd ailgylchadwy yn cefnogi'r thema cynaliadwyedd ac yn helpu plant i ddychmygu symudedd y dyfodol trwy chwarae.

The Recognition

About the Gwobr Arian A' Design Award

Mae Mobility Future Within Reach Cyfathrebu Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Mobility Future Within Reach Cyfathrebu Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mobility Future Within Reach Cyfathrebu Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration