Zona Prif Swyddogaeth: Brandio a Phecynnu by Cansu Dagbagli Ferreira

Zona Prif Swyddogaeth: Brandio a Phecynnu by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Gwobr Arian A' Design Award in Hysbysebu Competition Category.

ArianHysbysebu· 2026

Zona Prif Swyddogaeth: Brandio a Phecynnu

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Gwobr Arian A' Design Award Winner in Hysbysebu Category

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Colors

The Design

About Zona Prif Swyddogaeth: Brandio a Phecynnu

Testun y Llyfr: Zona yw seltzer caled cyntaf Angola, gan bontio treftadaeth leol ag estheteg gyfoes, yn arddangos hunaniaeth brand wedi'i ysbrydoli gan ffynhonnau Huambo ac Afon Okavango. Mae'r dyluniad yn canolbwyntio ar estheteg gyfoes, feiddgar sy'n defnyddio paletau monocromatig yn seiliedig ar ffrwythau ac eiconau geometrig i ddenu sylw. Mae logoteip pwrpasol yn ymgorffori sblas dŵr cudd, gan symboleiddio hanfod bywyd a llif yr afonydd. Trwy gyfuno lliwiau bywiog â chynllun glân, yn seiliedig ar wyn, mae Zona yn cynnig profiad gweledol ffres, calonogol sy'n dathlu ei wreiddiau trwy lens ifanc, blaengar o ran dylunio.

The Recognition

About the Gwobr Arian A' Design Award

Mae Zona Prif Swyddogaeth: Brandio a Phecynnu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Zona Prif Swyddogaeth: Brandio a Phecynnu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Zona Prif Swyddogaeth: Brandio a Phecynnu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.