CIAK All Day Italian Bwyty by Monique Lee of Mas Studio Ltd

CIAK All Day Italian Bwyty by Monique Lee of Mas Studio Ltd is a highly esteemed winner of the very prestigious 2017 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2017

CIAK All Day Italian Bwyty

by Monique Lee of Mas Studio Ltd

Client: Ciak All Day Italian

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Verified Award Winner

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Darganfod Nawr Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CIAK All Day Italian Bwyty

Mae'r dyluniad wedi'i ysbrydoli gan ac yn atseinio BYWYD SWEET Eidalaidd - Dolce Vita. Mae'r olygfa o ffenestri arddull plasty a ffasâd tebyg i frics coch wrth y fynedfa yn creu awyrgylch sgwâr mewn tref fach Eidalaidd. Ynghyd â llawr y parquet a gwyrddni, mae'n tywys cwsmeriaid i mewn i dref Eidalaidd egsotig i fwynhau pryd ysgafn.

The Recognition

About the Gwobr Efydd A' Design Award

Mae CIAK All Day Italian Bwyty yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i CIAK All Day Italian Bwyty fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae CIAK All Day Italian Bwyty yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trattoria is a restoration of an Italian town. The country house’s walls and windows, red brick façade walls are just like a plaza. Together with the parquet tiles, they all recall a feeling of an exotic Italian town.
Dimensions & Packaging: The site area is 369 sq.m²
Tags: Dolce Vita, Classic movie, Italian country house, Italian town elements, 30’s & 40’s Hollywood movie.
Production Technology: The centerpiece of the restaurant is a wooden decoration imitating natural tree branches, connected to a radiating aluminum ceiling in wood surface finishing, while the walls are parqueted with red bricks of different thickness.
Design Challenge: Italian - Dolce Vita - sweet life, is a relatively abstract feeling. It is an attitude to life and guides us how to enjoy life. What we expect after a day’s hard work is nothing more than enjoying a meal at a leisurely and comfortable restaurant. This is also what we wish to offer to our family.
Research: The design is based on CIAK All Day Italian business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell Dolce Vita - sweet life philosophy, and restore a mood of the 30s - 40s classic Italian movies. We research mainly on the internet.
Inspiration: The design is inspired by and resonates Italian - Dolce Vita. It features Italian home’s natural feeling and motifs of their brand including classic Italian movie scenes, nostalgic posters and video player. The comfortable setting with brick, natural wood and tiles hints at the picturesque streets of Italian towns, while vintage posters and projections recall the golden years of Italian cinema.
Project Duration: The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong.
Operation Flow: Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30s and 40s.
Patents: Copyrights belong to Mas Studio Ltd., 2016.
Team Members: Design Director: Monique, Sum Wing Lee
Designer: Leo, Chun Fan Chan
Image Credits: Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016