Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol by Seyon Kim

Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Cymdeithasol Competition Category.

EfyddCymdeithasol· 2020

Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol

by Seyon Kim

Client: Seyon Kim

Gwobr Efydd A' Design Award Winner in Cymdeithasol Category

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Colors

The Design

About Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol

Mae Gofal am Mam-i-Fod yn ymgyrch ymwybyddiaeth gyhoeddus ynghylch anghenion menywod beichiog sy'n teithio. Mae'r ymgyrch yn gofyn i deithwyr eraill gynnig sedd ar drên neu le i barcio car. Mae'r hunaniaeth weledol yn tyfu o logo sy'n cyfuno ffigwr person beichiog â siâp calon, gan gynrychioli beichiogrwydd a gofal. Defnyddir tôn bastel gynnes o goch ac oren cymysg yn lle'r lliw a gysylltir fel arfer â beichiogrwydd. Mae posteri a thocynnau tanddaearol printiedig yn cario'r logo mewn gorsafoedd a meysydd parcio.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim