Capsules of Wonder Llwybr Cyflwyniadol gan Hong Kong Trade Development Council

Mae Capsules of Wonder Llwybr Cyflwyniadol gan Hong Kong Trade Development Council yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Digwyddiad.

EfyddDigwyddiad· 2020

Capsules of Wonder Llwybr Cyflwyniadol

gan Hong Kong Trade Development Council

Cleient: Hong Kong Trade Development Council

Enillydd Gwobr Efydd A' Design Award yn y Categori Digwyddiad

23,444

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #90049

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Capsules of Wonder Llwybr Cyflwyniadol

Mae Capsiwlau Rhyfeddod yn llwybr cyflwyniadol a gynlluniwyd ar gyfer neuadd ffair oriorau yn Hong Kong. Mae'r gofod 1800 metr sgwâr yn croesawu ymwelwyr cyn iddynt archwilio 140 o frandiau oriorau rhyngwladol. Mae porth hecsagonol gyda sgrin LED yn arwain i mewn i lwybr sy'n 45 metr o hyd a 6 metr o uchder. Mae siambr agored yn dal llwyfan ar gyfer paredau cynnyrch, seminarau a derbyniadau. Mae pedwar porth hecsagonol yn agor i barthau thematig o'r enw Encilfa'r Arctig, Cod Dŵr, Labordy Botanegol ac Arsyllfa Amser. Adeiladwyd y waliau gyda systemau alwminiwm y gellir eu hailddefnyddio, wedi'u gorchuddio â phrintiau finyl wedi'u hymestyn.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Capsules of Wonder Llwybr Cyflwyniadol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Capsules of Wonder Llwybr Cyflwyniadol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Capsules of Wonder Llwybr Cyflwyniadol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Dimensiynau a Phecynnu: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Tagiau: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Technoleg Cynhyrchu: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Her Dylunio: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Ymchwil: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Ysbrydoliaeth: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Hyd y Prosiect: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Llif Gweithrediad: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.