Seotun Saram Rhyngwyneb Cymhwysiad Symudol by Donggyun Kang

Seotun Saram Rhyngwyneb Cymhwysiad Symudol by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Symudol Competition Category.

HaearnSymudol· 2020

Seotun Saram Rhyngwyneb Cymhwysiad Symudol

by Donggyun Kang

Client: Seotun Saram

Gwobr Haearn A' Design Award Winner in Symudol Category

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Verified Award Winner

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Colors

The Design

About Seotun Saram Rhyngwyneb Cymhwysiad Symudol

Mae Seotun Saram yn rhyngwyneb cymhwysiad symudol sy'n cysylltu pobl sy'n chwilio am gynghori seicolegol â chynghorwyr proffesiynol cymwys. Mae'r enw'n cyfeirio at rywun nad yw'n fedrus eto, ac mae'r gwasanaeth yn dilyn y syniad bod pawb yn dechrau'n lletchwith. Mae stori dylwyth teg yn esbonio'r broses gynghori mewn ffordd syml ar gyfer defnyddwyr sy'n anghyfarwydd â chynghori. Ymddengys dau gymeriad yn y stori: Seotun, cynghoreiwr crwydrol, a Gobukki, cynghorwr araf ond dibynadwy. Mae gweadau papur cynnes, tonau nefi awyr y nos ac eiconau llawysgrifen yn siapio'r hunaniaeth weledol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Seotun Saram Rhyngwyneb Cymhwysiad Symudol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Seotun Saram Rhyngwyneb Cymhwysiad Symudol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Seotun Saram Rhyngwyneb Cymhwysiad Symudol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim