Masstone Dyluniad Mewnol Bwtîc Ffasiwn by SpActrum

Masstone Dyluniad Mewnol Bwtîc Ffasiwn by SpActrum is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Mewnol Competition Category.

EfyddMewnol· 2021

Masstone Dyluniad Mewnol Bwtîc Ffasiwn

by SpActrum

Client: SpActrum

Gwobr Efydd A' Design Award Winner in Mewnol Category

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Verified Award Winner
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Colors

The Design

About Masstone Dyluniad Mewnol Bwtîc Ffasiwn

Mae Masstone yn ddyluniad mewnol bwtîc ffasiwn yn Taiyuan, Tsieina. Mae'r bwtîc yn ymestyn dros 520 metr sgwâr ar draws dwy lawr ac wedi'i drefnu fel gardd fewnol. Mae llethr esmwyth mawr yn arwain at y fynedfa, ac mae rhamp yn cysylltu â phlatfform uchaf. Mae tri stâr byr yn ychwanegu llwybrau pellach. Mae rhampiau, platfformau ac ysgolion yn cynnal sioeau rodfa, ffitio, gwerthu a defnydd hamdden. Mae'r deunyddiau'n cynnwys platiau alwminiwm anodedig, GRG, terasso a strwythur dur. Mae wal werdd a ddyfrheir yn awtomatig yn tyneru'r geometreg. Gadwyd y strwythur concrit yn agored.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Masstone Dyluniad Mewnol Bwtîc Ffasiwn yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Masstone Dyluniad Mewnol Bwtîc Ffasiwn fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Masstone Dyluniad Mewnol Bwtîc Ffasiwn yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan