Yum Rob Primary Function: Tu Mewn Bwyty by Zhidong Du

Yum Rob Primary Function: Tu Mewn Bwyty by Zhidong Du is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Mewnol Competition Category.

ArianMewnol· 2020

Yum Rob Primary Function: Tu Mewn Bwyty

by Zhidong Du

Client: MET Creative Brand

Gwobr Arian A' Design Award Winner in Mewnol Category

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Verified Award Winner

Verify Award Status for #95774

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Colors

The Design

About Yum Rob Primary Function: Tu Mewn Bwyty

Book Text: Mae Yum Rob yn fwyty clyfar thematig yn Ninas Hengshui. Mae'r tu mewn yn ymestyn dros 450 metr sgwâr ac yn dilyn arddull fodern a syml. Mae'r fynedfa'n defnyddio arc gron a gymerwyd o ddelwedd robot y brand, wedi'i fframio â dur gwrthstaen drych. Mae arwynebau drych ar dair ochr y coridor mewnol yn creu tramwyfa drochol. Mae stribedi golau lliwgar a goleuadau ffibr optig ar y nenfwd yn siapio'r awyrgylch gweledol. Mae gan yr ardal aros seddau grisiog sy'n arwain symudiad ac yn dal mwy o westeion. Mae taflunio panoramig yn cwblhau'r amgylchedd bwyta.

The Recognition

About the Gwobr Arian A' Design Award

Mae Yum Rob Primary Function: Tu Mewn Bwyty yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Yum Rob Primary Function: Tu Mewn Bwyty fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Yum Rob Primary Function: Tu Mewn Bwyty yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.