Pass On Cyfres Ffotograffig by Eduardo Dulla

Pass On Cyfres Ffotograffig by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Ffotograffiaeth Competition Category.

EfyddFfotograffiaeth· 2020

Pass On Cyfres Ffotograffig

by Eduardo Dulla

Client: Eduardo Dulla

Gwobr Efydd A' Design Award Winner in Ffotograffiaeth Category

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Colors

The Design

About Pass On Cyfres Ffotograffig

Mae Pass On yn gyfres ffotograffig sy'n seiliedig ar ddelwedd neges wedi'i selio o fewn potel. Mae ysbrydoliaeth pob ffotograff yn dod o un gair, megis gobaith neu frawdoliaeth, ac mae'n cynrychioli'r gair hwnnw trwy ei ystyr neu trwy ddigwyddiad gwirioneddol. Mae'r un tri elfen, neges, potel a dŵr, yn ymddangos ym mhob delwedd, ond eto mae pob thema'n cael ei thrin mewn modd gwahanol. Adeiladwyd setiau, acwariwms arbennig a mecanweithiau penodol ar gyfer y lluniau. Mae'r delweddau digidol yn cyfuno ymyriant a chyfuniad delweddau, ac maent yn eu hargraffu gan ddefnyddio chwistrell inc ar bapur cotwm.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Pass On Cyfres Ffotograffig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pass On Cyfres Ffotograffig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pass On Cyfres Ffotograffig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla