Project Yellow Dyluniad Ip Gweledol by Yu Chen

Project Yellow Dyluniad Ip Gweledol by Yu Chen is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Cyfrifiadurol Competition Category.

ArianGraffeg Cyfrifiadurol· 2020

Project Yellow Dyluniad Ip Gweledol

by Yu Chen

Client: Hubei University of Technology

Gwobr Arian A' Design Award Winner in Graffeg Cyfrifiadurol Category

73,439

Verified Award Winner

Verify Award Status for #98998

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Dyluniad Ip Gweledol

Mae Project Yellow yn Brosiect celf cynhwysfawr sy'n llunio'r cysyniad gweledol o Mae popeth yn Felyn. Yn ôl y weledigaeth allweddol, bydd arddangosfeydd awyr agored mawr yn cael eu gwneud mewn amrywiol ddinasoedd, a bydd cyfres o ddeilliadau diwylliannol a chreadigol yn cael eu cynhyrchu ar yr un pryd. Fel IP gweledol, mae gan Project Yellow ddelwedd weledol gymhellol a chynllun lliw egnïol i ffurfio gweledigaeth allweddol unedig, sy'n gwneud pobl yn fythgofiadwy. Yn addas ar gyfer hyrwyddo ar-lein ac all-lein ar raddfa fawr, ac allbwn deilliadau gweledol, mae'n brosiect dylunio unigryw.

The Recognition

About the Gwobr Arian A' Design Award

Mae Project Yellow Dyluniad Ip Gweledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Project Yellow Dyluniad Ip Gweledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Project Yellow Dyluniad Ip Gweledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen