Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Differ is a highly esteemed honoree of the A' Design Award & Competition in Furniture, Lighting and Kitchenware. A record of 4 A' Design Awards, including the Silver A' Design Award, underlines the creative excellence of Differ. Repeated wins in the Furniture category underline the consistent quality of the work of Differ. The verdict on the work of Differ came from an international grand jury panel of established academics, design professionals and journalists, who scored anonymized entries against predetermined criteria.

All of the awards were granted in the 2017 - 2018 edition of the A' Design Award & Competition. The achievements of Differ earned the World Design Rating title Forthcoming Professional. Designers.org lists Differ among the award-winning creators of China.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.