Fido Dido House by 7UP Free Oplevelsesbaseret brandinstallation by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Event og Begivenheder Design Competition Category.
BronzeEvent· 2020
Fido Dido House by 7UP Free Oplevelsesbaseret brandinstallation
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award i Bronze Winner in Event Category
Verified Award Winner
Verify Award Status for #100578The Design
About Fido Dido House by 7UP Free Oplevelsesbaseret brandinstallation
Fido Dido House er en to-dages brandinstallation skabt i Covent Garden i London. Designet oversætter figuren Fido Didos sort-hvide, todimensionelle univers til et tredimensionelt rum. Besøgende bevæger sig gennem tematiserede områder, herunder et klædeskab med ikoniske outfits og et køkkenspisekammer fyldt med Fido Flakes. Yderligere features inkluderer en nedkøling i et køleskab, hængekøjer til afslapning, en interaktiv doodle-væg, rolig musik og produktsmagning. Det multisensoriske miljø inviterer gæsterne til at slappe af og bringer kampagnens budskab til live.
The Recognition
About the A' Design Award i Bronze
Fido Dido House by 7UP Free Oplevelsesbaseret brandinstallation er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Fido Dido House by 7UP Free Oplevelsesbaseret brandinstallation forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Fido Dido House by 7UP Free Oplevelsesbaseret brandinstallation tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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