Game Fuel PRO-AM Consumer Experience Live Event Design by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Event og Begivenheder Design Competition Category.
GuldEvent· 2020
Game Fuel PRO-AM Consumer Experience Live Event Design
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award i Guld Winner in Event Category
- 104,928
- Verified Award Winner
- Verify Award Status for #100581
The Design
About Game Fuel PRO-AM Consumer Experience Live Event Design
Game Fuel PRO-AM var et live gaming-event skabt for et drikkevaremærke og transmitteret til seere derhjemme. Eventet parrede professionelle gamere med kendisser for at præsentere en ny to-mod-to spiltilstand og introducere en ny drikkedåse. Studiescenografien var oplyst i rødt og blåt, produktets kernefarver, for at skabe en dramatisk effekt og adskille de to hold. Markant typografi og stærke farver gav rummet en moderne fortolkning af gaming. Scenografien var designet til at fremstå tydeligt på skærmen under udsendelsen.
The Recognition
About the A' Design Award i Guld
Game Fuel PRO-AM Consumer Experience Live Event Design er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Game Fuel PRO-AM Consumer Experience Live Event Design forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Game Fuel PRO-AM Consumer Experience Live Event Design skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
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