Macau Light Festival 2019 TVC TV-reklame by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC TV-reklame by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Film, Video og Animationsdesign Competition Category.

SølvFilm· 2020

Macau Light Festival 2019 TVC TV-reklame

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award i Sølv Winner in Film Category

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Colors

The Design

About Macau Light Festival 2019 TVC TV-reklame

Macau Light Festival 2019 TVC er en tv-reklame skabt til at promovere Macao Light Festival. Filmen følger Mak Mak, Macaos turismemaskot, mens lokale og besøgende tilskuere udforsker fire lysruter og Macaos foranderlige bybillede. Reklamen kombinerer live action-optagelser, visuelle effekter, motion graphics og tredimensionel animation. Lokale seværdigheder vises som installationskunst. Festivalen præsenteres som en kæmpe fødselsdagskage, der markerer tyveårsdagen for Macaos særlige administrative region.

The Recognition

About the A' Design Award i Sølv

Macau Light Festival 2019 TVC TV-reklame er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Macau Light Festival 2019 TVC TV-reklame forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Macau Light Festival 2019 TVC TV-reklame er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau