Lei Shing Hong Forest Food Court Vægkunst og Identitet by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2020
Lei Shing Hong Forest Food Court Vægkunst og Identitet
by Jansword Zhu
Client: Jansword zhu
A' Design Award i Sølv Winner in Grafik Category
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- Verified Award Winner
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The Design
About Lei Shing Hong Forest Food Court Vægkunst og Identitet
Forest Food Court er et food court beliggende i kontorbygningen designet af den berømte japanske arkitekt Kuma Kengo i Beijing. Arkitekturens kernekonceptet er "Skov i byen." Brandingen og den 6m*150m store vægkunst udsprang fra dette koncept. Fornøjelige grafiske elementer og løse strøg bringer en afslappet, organisk men alligevel urban stemning gennem den seriøse kontorbygning. De semi-abstrakte illustrationer balancerede kontorens atmosfære og undgik at blive for barnlige eller søde.
The Recognition
About the A' Design Award i Sølv
Lei Shing Hong Forest Food Court Vægkunst og Identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Lei Shing Hong Forest Food Court Vægkunst og Identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Lei Shing Hong Forest Food Court Vægkunst og Identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
- Dimensions & Packaging
- 6m*150m (Wall Art)
- Tags
- Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
- Production Technology
- Ai Software, sub-transparent glass foil
- Design Challenge
- To avoid the illustration to be too childish, while keeps it vigorous and vivid.
- Research
- The interview of Clients and people work in the office.
- Inspiration
- Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
- Project Duration
- The project started in May 2019 and finished in August 2019 in Beijing.
- Operation Flow
- One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
- Patents
- Copyrights belong to Lei Shing Hong & Jansword Zhu .
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu
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