Pavomea Dessert Store Dessert Brandidentitet by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2020
Pavomea Dessert Store Dessert Brandidentitet
by Jansword Zhu
Client: Jansword zhu
A' Design Award i Bronze Winner in Grafik Category
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The Design
About Pavomea Dessert Store Dessert Brandidentitet
Book Text: Pavomea Dessert Store er et branding- og rumdesignprojekt for et dessertbrand, der kombinerer desserter og snacks med kunstneriske elementer. Konceptet er baseret på den tyske farveteoretiker Goethe, som studerede farver og udviklede en sekskantet farvecirkel. Logoet kan skifte mellem tre tilstande for at udtrykke idéen om et prisme og tilføje kontrast mellem linjer og former. Et rent hvidt farveskema præsenterer det pankromatiske tema. Emballagen anvender papirstrukturer, mens lampedesignet anvender akryl. Idéen om lys guider brandingsystemet og butikkens indretning.
The Recognition
About the A' Design Award i Bronze
Pavomea Dessert Store Dessert Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Pavomea Dessert Store Dessert Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Pavomea Dessert Store Dessert Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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