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Krastsvetmet Gifts Souvenirguldbarrer by Proektmarketing +1

Krastsvetmet Gifts Souvenirguldbarrer by Proektmarketing +1 is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Gaveartikler Design Competition Category.


GuldGaveartikler· 2020

Krastsvetmet Gifts Souvenirguldbarrer

by Proektmarketing +1

Client: Krastsvetmet

A' Design Award i Guld Winner in Gaveartikler Category

Colors

The Design

About Krastsvetmet Gifts Souvenirguldbarrer

Krastsvetmet Gifts er en serie af souvenirguldbarrer, der tilbydes som et alternativ til en pengegave. Der blev udviklet tre kollektioner. Én kollektion anvender geometriske former baseret på abstrakt maleri og jugendstilens formsprog. En anden kollektion præsenterer abstrakte mønstre, der minder om en vandoverflade, træbark og skyer. Den tredje kollektion viser det russiske rigsvåben og Det Russiske Kejserriges krone og egner sig til firmagaver. Barrerne er fremstillet af rent guld og placeret i emballage af pap og plast. Designet kan tilpasses forskellige størrelser.

The Recognition

About the A' Design Award i Guld

Krastsvetmet Gifts Souvenirguldbarrer er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Krastsvetmet Gifts Souvenirguldbarrer forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Krastsvetmet Gifts Souvenirguldbarrer skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Three collections of gold bars were developed.
The creation of the collection of ingots with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury.
The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds.
Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts.
Dimensions & Packaging
The plastic packaging is 27 mm х 54 mm. Gold ingots are 100 g, 50 g, 20 g, 10 g and 5 g. The developed design adapts to different sizes.
Tags
gift, gold, packaging, gold bar, ingot, souvenir, Russia, Krasnoyarsk
Production Technology
Ingots are made from a pure gold and placed in packaging that is made from cardboard and plastic.
Inspiration
Souvenir ingots are used as an alternative for the regular money gift. It was important to develop a unique ingot design that will be suitable for different people. The ingots collections were inspired by the art, natural forms and state symbols.
Project Duration
The project started in September 2017 and was completed in November 2017 in Krasnoyarsk, Russia.
Operation Flow
A person can buy this ingot for themselves or as a gift.
Team Members
Creative Agency: Proektmarketing +1
Producer: Alexander Osadchy
Art Director: Maxim Kuldoshin
Designer: Maria Krylova
Illustrator: Maria Savchenko
3D visualization: Nikita Voropaev
3D visualization: David Neldushkin

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