Aesthetics and Chinese Plakatdesign by Chia-Hui Lien

Aesthetics and Chinese Plakatdesign by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2020

Aesthetics and Chinese Plakatdesign

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award i Bronze Winner in Grafik Category

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The Design

About Aesthetics and Chinese Plakatdesign

Æstetik og kinesisk er en serie plakater baseret på designet af kinesiske tegn. Strukturen i hvert tegn er opbygget af dets radikale strøg, som præsenteres i roterende og gradvise arrangementer. Serien forvandler skrevet tekst til visuelle symboler og bruger fontdesign som en nutidig udtryksform. Plakater, invitationskort og en bog blev trykt for at fremhæve tegnenes former. Plakaterne måler 70 gange 100 centimeter. Værket præsenterer det kinesiske sprog og dets skrifttegn som en varig kulturel værdi i den orientalske kultur.

The Recognition

About the A' Design Award i Bronze

Aesthetics and Chinese Plakatdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Aesthetics and Chinese Plakatdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Aesthetics and Chinese Plakatdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN