Sense of Forest Parfumeri Supermarked by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.
SølvIndretning· 2020
Sense of Forest Parfumeri Supermarked
Client: Gold Apple
A' Design Award i Sølv Winner in Indretning Category
Verified Award Winner
Verify Award Status for #102413The Design
About Sense of Forest Parfumeri Supermarked
Billedet af en gennemsigtig vinterskov blev inspiration til dette projekt. Overfloden af teksturer af naturligt træ og granit fordyber seeren i en strøm af plast og visuelle indtryk af naturens tegn. Den industrielle type udstyr blødgøres af farverne på rødt og grønt oxideret kobber. Butikken er et sted med tiltrækning og kommunikation for mere end 2000 mennesker dagligt.
The Recognition
About the A' Design Award i Sølv
Sense of Forest Parfumeri Supermarked er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Sense of Forest Parfumeri Supermarked forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Sense of Forest Parfumeri Supermarked er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
- Dimensions & Packaging
- The total area is 1238 sq.m.
- Tags
- interior design, retail space, metal, stone, wood, nature
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
- Design Challenge
- The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
- Research
- The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
- Inspiration
- The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
- Project Duration
- The store is located in the business center of Moscow. The project was completed in 2018.
- Operation Flow
- The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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