Listening to Transparency Visuel Identitet til Udstilling by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2020
Listening to Transparency Visuel Identitet til Udstilling
by Xulei Li
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #102475The Design
About Listening to Transparency Visuel Identitet til Udstilling
At Lytte til Gennemsigtighed er den visuelle identitet til en udstilling af lydkunst, der præsenterede 44 lyd- og billedværker. Designet er baseret på cirkulære bølger, der repræsenterer lydkilder. Bølgerne varierer i vinkel, krumning og farve. Titlerne er silketrykt på transparent PVC i et gradueret prikgitter, mens bølgerne er trykt på bomuldspapir med Risograph-teknologi. De to lag smelter sammen til ét billede, og når man vender den trykte side, afsløres bølgerne. Det gennemsigtige udtryk afspejler de materialer, der er anvendt i kunstværkerne, samt lydens flygtige natur.
The Recognition
About the A' Design Award i Bronze
Listening to Transparency Visuel Identitet til Udstilling er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Listening to Transparency Visuel Identitet til Udstilling forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Listening to Transparency Visuel Identitet til Udstilling tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
- Dimensions & Packaging
- 210mmX145mm
- Tags
- Image design, Invitation, book design, poster design, tickets design, layout
- Production Technology
- This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
- Design Challenge
- The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
- Research
- The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
- Inspiration
- The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
- Project Duration
- The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
- Operation Flow
- It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.
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