Interdependence Plakatdesign af Haitao Song er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Jern i konkurrencekategorien Socialt Design.
JernSocialt· 2020
Interdependence Plakatdesign
af Haitao Song
Klient: SongHaitao
Vinder af A' Design Award i Jern i kategorien Socialt
Verificeret Prisvinder
Verificer Prisstatus for #102665Designet
Om Interdependence Plakatdesign
Bog Tekst: Interdependence er en offentlig oplysningsplakat skabt for at skabe opmærksomhed omkring beskyttelse af dyrelivet. Plakaten viser en middagstallerken. På venstre side ligger døde vilde dyr, en flagermus og et pangolin. På højre side ligger en inficeret menneskelunge med formen af en coronavirus indeni. Dyrenes blod breder sig og danner formen af lungen, og lungens blodkar er tegnet som grene på et træ. Billedet forbinder indtagelsen af vilde dyr med infektion og fastslår, at beskyttelse af vilde dyr beskytter mennesker. Plakaten måler 70 gange 50 centimeter og vises udendørs og online.
Anerkendelsen
Om A' Design Award i Jern
Interdependence Plakatdesign er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Interdependence Plakatdesign forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Interdependence Plakatdesign respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensioner & Emballage
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Produktionsteknologi
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Designudfordring
- I hope the final design is creative as well as intuitive and enlightening.
- Forskning
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Projektvarighed
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Driftsflow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patenter
- Copyrights belong to Song HaiTao, 2020.
- Billedkreditering
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
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