BlackDrop Brandidentitet by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

SølvGrafik· 2020

BlackDrop Brandidentitet

by Aleks Brand

Client: Aleks Brand

A' Design Award i Sølv Winner in Grafik Category

70,891

Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Brandidentitet

Dette er et personligt brandstrategi og identitetsprojekt. BlackDrop er en kæde af butikker og mærker, der sælger og distribuerer kaffe. BlackDrop er et personligt projekt, der oprindeligt blev udviklet til at sætte tonen og den kreative retning for personlig freelance-kreativ forretning. Denne brandidentity er oprettet med det formål at placere Aleks som en betroet brandkonsulent i opstartfællesskabet. BlackDrop står for et glat, moderne, gennemsigtigt startmærke, der sigter mod at blive et tidløst, genkendeligt, brancheførende brand.

The Recognition

About the A' Design Award i Sølv

BlackDrop Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. BlackDrop Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. BlackDrop Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand