Statice Statice Brand Visuel Identitet Design by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2021

Statice Statice Brand Visuel Identitet Design

by Jia Cheng

Client: Statice GmbH

A' Design Award i Bronze Winner in Grafik Category

9,117

Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice Statice Brand Visuel Identitet Design

Statice er en Berlin-baseret virksomhed, der tilbyder en dataanonymiseringsløsning til udvikling af teknologier, der overholder privatlivets fred. I dette projekt formidlede dynamisk design og levende farver et imponerende visuelt identitetssystem. Konverteringen af de to D (oprindelige data til syntetiske data) udgør mærkenavnet S, hvilket fører til nyttige og unikke visuelle funktioner. De iøjnefaldende farver ikke kun fra statice (Sea lavendler), også en farve afspejler direkte brandidentiteten og bygger tillid, fremhæver brandets image yderligere.

The Recognition

About the A' Design Award i Bronze

Statice Statice Brand Visuel Identitet Design er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Statice Statice Brand Visuel Identitet Design forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Statice Statice Brand Visuel Identitet Design tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.