Refracting Reality Bogdesign by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Trykt og Udgivet Medier Design Competition Category.
SølvTryk· 2021
Refracting Reality Bogdesign
Client: Art Center College of Design
A' Design Award i Sølv Winner in Tryk Category
Verified Award Winner
Verify Award Status for #107468The Design
About Refracting Reality Bogdesign
Refracting Reality er en bog om lys og menneskelig perception. Bogen udforsker fire egenskaber ved lys: brydning, refleksion, diffraktion og interferens. Disse egenskaber udtrykkes gennem typografi og billeder over 368 sider. Bestrøget og ubestrøget papir blev valgt for at understøtte forskellige indtryk af lys. Et massivt prisme holdes i bogryggen og kan fjernes af læseren. Med prismet kan læserne observere lysets adfærd direkte og interagere med de trykte billeder.
The Recognition
About the A' Design Award i Sølv
Refracting Reality Bogdesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Refracting Reality Bogdesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Refracting Reality Bogdesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
- Dimensions & Packaging
- W8.5" x D1.75" x H11.75", 368 pages
- Tags
- Book Design, Editorial Design, Typography, Transmedia Design
- Production Technology
- The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
- Design Challenge
- To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
- Research
- In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.
Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project. - Inspiration
- Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
- Project Duration
- The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
- Operation Flow
- Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
- Image Credits
- Photographer: Kevin Martin
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