SciFest Los Angeles Festivalidentitetssystem by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2021
SciFest Los Angeles Festivalidentitetssystem
Client: Art Center College of Design
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Festivalidentitetssystem
SciFest Los Angeles er et festivalidentitetssystem skabt til en hypotetisk otte-dages filmfestival dedikeret til science fiction-film. Programmet kuraterer klassiske science fiction-film fra 1970 til 2017 og dækker undergenrer som action, animation og mystik. En dimensionel skrifttype, inspireret af scener med fire dimensioner, fungerer som det primære visuelle sprog på tværs af alle anvendelser. Plakaterne arbejder med augmented reality, så seerne kan udforske deres dybde. App- og hjemmesidegrænsefladerne benytter kinetisk tredimensionel grafik.
The Recognition
About the A' Design Award i Jern
SciFest Los Angeles Festivalidentitetssystem er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. SciFest Los Angeles Festivalidentitetssystem forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. SciFest Los Angeles Festivalidentitetssystem respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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