Neko Goten Kattetårn by Hitomi Otake is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Kæledyrspleje, Legetøj, Tilbehør og Produkter til Dyr Design Competition Category.

SølvKæledyrspleje· 2021

Neko Goten Kattetårn

by Hitomi Otake

Client: Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.

A' Design Award i Sølv Winner in Kæledyrspleje Category

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Verified Award Winner

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Colors

The Design

About Neko Goten Kattetårn

Neko Goten er et kattetårn designet til at ligne eksklusive møbler. Konstruktionen er lavet af ege- og cedertræ fra Fukui-præfekturet i Japan og er håndlavet af møbelsnedkere. Neko Goten måler 2200 mm i bredden, 600 mm i dybden og 1800 mm i højden. Designet kombinerer en trappe, et kløbræt, en klar halvkugle, en rulle, et kugleformet skjul, et fodringsområde med opbevaring og et sengeområde. Det kompakte legeområde passer til lejeboliger, kattecaféer og klinikker, hvor ombygning til katte ikke er mulig.

The Recognition

About the A' Design Award i Sølv

Neko Goten Kattetårn er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Neko Goten Kattetårn forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Neko Goten Kattetårn er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a very luxurious cat tower that your cat can play with safely.
It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.
Dimensions & Packaging: Width 2200mm x Depth 600mm x Height 1800mm
Tags: Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design
Production Technology: "Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.
Design Challenge: It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes.
It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.
Research: It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.
Inspiration: "Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.
Project Duration: The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.
Operation Flow: This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it.
In the middle, the cat runs on a roller, and the upper sphere is the cat's home.
The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.
Team Members: Designer:Hitomi Otake
CG Perspective:Yasuhiro Tanaka
Image Credits: Photo:FURUSAKI Co., Ltd.