Harlem Advocacy Plakatserie by Jiaqi Song

Harlem Advocacy Plakatserie by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2021

Harlem Advocacy Plakatserie

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award i Bronze Winner in Grafik Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Plakatserie

Harlem Advocacy er en serie af reklamekampagneplakater skabt til et program for offentlig sundhedsfremme baseret i Harlem, New York City. Plakaterne kombinerer et brandmærke med illustrerede ikoner, hvor hvert ikon repræsenterer én ydelse, såsom medicinsk, social, uddannelsesmæssig eller jobrelateret støtte. Én hovedplakat viser alle ikoner samlet. Til offentlig distribution er serien opdelt i enkeltplakater, der hver viser ét ikon i stor størrelse. Det visuelle udtryk er inspireret af popkunst, så ydelserne hurtigt kan genkendes af de lokale beboere.

The Recognition

About the A' Design Award i Bronze

Harlem Advocacy Plakatserie er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Harlem Advocacy Plakatserie forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Harlem Advocacy Plakatserie tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.