3 Mobile Lifestyle Store Primær funktion: Indretningsdesign til detailhandel by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.
SølvIndretning· 2021
3 Mobile Lifestyle Store Primær funktion: Indretningsdesign til detailhandel
Client: IMO design
A' Design Award i Sølv Winner in Indretning Category
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- Verified Award Winner
- Verify Award Status for #108092
The Design
About 3 Mobile Lifestyle Store Primær funktion: Indretningsdesign til detailhandel
3 Mobile Lifestyle Store er et indretningsdesign til detailhandel for et mobilnetværksbrand i Hong Kong. Butikken dækker 150 kvadratmeter. Kontrasterende sorte og hvide striber løber gennem hvert hjørne af rummet. Brede diagonale linjer former den lineære lysbjælke og gulvmønstret. Træfinish tilføjer en følelse af harmoni og enkelhed. Kundeserviceområdet benytter støjabsorberende stofafskærmninger inspireret af sæder på første klasse i fly. Et indhegnet værksted med bevægelige glasafskærmninger huser undervisning og kan åbnes op mod salgsområdet ved arrangementer.
The Recognition
About the A' Design Award i Sølv
3 Mobile Lifestyle Store Primær funktion: Indretningsdesign til detailhandel er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. 3 Mobile Lifestyle Store Primær funktion: Indretningsdesign til detailhandel forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. 3 Mobile Lifestyle Store Primær funktion: Indretningsdesign til detailhandel er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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