Branding Accademia of Perugia Brand System Og Kampagne by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

SølvGrafik· 2021

Branding Accademia of Perugia Brand System Og Kampagne

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award i Sølv Winner in Grafik Category

39,349

Verified Award Winner

Verify Award Status for #108380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Brand System Og Kampagne

Accademia of Perugia havde brug for en ny visuel identitet for at afspejle institutionens ønske om at bevæge sig hurtigt ind i fremtiden. S&P arbejdede sammen med ABA's medarbejdere og studerende for at involvere forskellige afdelinger og aspekter af akademiet. Designere' udfordringen var at skabe en samlet kinetisk brandidentitet og arkitektur, der også gav individualitet til de enkelte kurser. De skabte et energisk, robust og positivt identitetssystem, der fungerer på tværs af de forskellige kunstarter og undgår de typiske klicheer og konventioner.

The Recognition

About the A' Design Award i Sølv

Branding Accademia of Perugia Brand System Og Kampagne er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Branding Accademia of Perugia Brand System Og Kampagne forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Branding Accademia of Perugia Brand System Og Kampagne er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb