Chadao Bog by Wang Zhi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Trykt og Udgivet Medier Design Competition Category.
BronzeTryk· 2021
Chadao Bog
by Wang Zhi
Client: Yunnan TAETEA Group Co., Ltd.
A' Design Award i Bronze Winner in Tryk Category
Verified Award Winner
Verify Award Status for #109424The Design
About Chadao Bog
Omslagsmaterialerne og farverne på hardcoveret bruges til at skabe en klar måde at præsentere de typiske farver i Pu'er te. Skrifttypedesignet og layoutet er korrekt efterladt tomme, og det overordnede layout er fuld af ændringer. Moderne formsprog bruges til at forklare charmen ved kinesisk Pu'er-te, og kapiteldesignet er enkelt og overskueligt. Billederne og indholdet er godt matchet og interessant. Grafikken og teksten er harmonisk og korrekt præsenteret.
The Recognition
About the A' Design Award i Bronze
Chadao Bog er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Chadao Bog forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Chadao Bog tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
- Dimensions & Packaging
- Book size: 170mm x 240mm x 23mm
- Tags
- TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
- Production Technology
- The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
- Design Challenge
- The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
- Research
- The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
- Inspiration
- The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.
An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao. - Project Duration
- January 1 to 31, 2018; Beijing, China
- Operation Flow
- By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
- Patents
- Copyrights belong to Foreign Languages Press, 2018
- Team Members
- Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan - Image Credits
- Photographe: Wang Haifei, Sun Yishuai
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