Yoonly Visuel Identitet by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2021
Yoonly Visuel Identitet
Client: Made for you
A' Design Award i Bronze Winner in Grafik Category
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The Design
About Yoonly Visuel Identitet
Yoonly er en visuel identitet designet til et rejsebrand, der tilbyder oplevelser til unge rejsende. Bogstavet Y er kombineret med en kortnål, der danner en tænd/sluk-knap, som understøtter budskabet i taglinen, switch on life. De to bogstaver O er formet som et uendelighedstegn, der udtrykker minder for livet. Bunden af hvert bogstav svinger til højre, hvilket giver logoet et dynamisk og struktureret udtryk. Andegrøn genkalder havet og himlen, mens orange genkalder menneskelig varme og solskin. Identiteten er tilpasset til både digitale og trykte medier.
The Recognition
About the A' Design Award i Bronze
Yoonly Visuel Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yoonly Visuel Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yoonly Visuel Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Tags
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Production Technology
- Logo
Business card
Letterhead paper
Envelope - Design Challenge
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Research
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Inspiration
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Project Duration
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme - Image Credits
- Copyright Made for you
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