Muse Konceptuel Udstilling by Michelle Poon

Muse Konceptuel Udstilling by Michelle Poon is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

GuldGrafik· 2021

Muse Konceptuel Udstilling

by Michelle Poon

Client: Michelle Kason

A' Design Award i Guld Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Muse Konceptuel Udstilling

Muse er et eksperimentelt designprojekt, der studerer den musikalske opfattelse af mennesket gennem tre installationsoplevelser, som giver forskellige måder at opleve musik på. Den første er rent sensationel ved hjælp af termoaktivt materiale, og den anden viser den afkodede opfattelse af musikalsk rumlighed. Den sidste er en oversættelse mellem nodeskrift og visuelle former. Folk opfordres til at interagere med installationerne og udforske musikken visuelt med deres egen opfattelse. Hovedbudskabet er, at designere skal være opmærksomme på, hvordan perception påvirker dem i praksis.

The Recognition

About the A' Design Award i Guld

Muse Konceptuel Udstilling er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Muse Konceptuel Udstilling forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Muse Konceptuel Udstilling skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Dimensions & Packaging: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Tags: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Production Technology: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Design Challenge: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Research: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inspiration: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Project Duration: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Operation Flow: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patents: Copyrights belong to Michelle Kasom, 2020
Image Credits: Michelle Kason