New HQ New Rules Skiltesystem by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2021
New HQ New Rules Skiltesystem
Client: Magyar Telekom
A' Design Award i Sølv Winner in Grafik Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Skiltesystem
New HQ New Rules er et skiltesystem skabt til Magyar Telekoms nye hovedkvarter. Skiltningen præsenterer et sæt regler for adfærd på kontoret. Designet er rent, men samtidig legende, så reglerne føles indbydende frem for befalende. Illustrationerne viser hverdagssituationer på kontoret med humor og et menneskeligt præg. Den analoge stil står i kontrast til bygningens størrelse og moderne karakter. Hensigten er at skabe en umiddelbar følelsesmæssig reaktion og at opmuntre folk til at følge reglerne med et smil.
The Recognition
About the A' Design Award i Sølv
New HQ New Rules Skiltesystem er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. New HQ New Rules Skiltesystem forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. New HQ New Rules Skiltesystem er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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