Primary Residence Skriftdesign by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
GuldGrafik· 2021
Primary Residence Skriftdesign
Client: Evleen Huang
A' Design Award i Guld Winner in Grafik Category
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- Verified Award Winner
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The Design
About Primary Residence Skriftdesign
Primary Residence er et skriftdesign, der forvandler minimalistiske arkitektoniske former til bogstaver og tal ved hjælp af de tre primærfarver rød, blå og gul. Hvert tegn viser en lille del af en bygning uden en tydelig indgang eller udgang. Trapper, vinduer og geometriske former refererer til Bauhaus-bevægelsen og til minimalistisk arkitektur. Designet er også inspireret af trapper og vinduer observeret i forskellige dele af verden. Skitserne blev tegnet på papir med udgangspunkt i fotografier af virkelige bygninger. Målet er at forene strukturens form og identitet.
The Recognition
About the A' Design Award i Guld
Primary Residence Skriftdesign er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Primary Residence Skriftdesign forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Primary Residence Skriftdesign skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together. - Dimensions & Packaging
- When the letter designs are applied to products, each one of them is given a unique identifying number.
- Tags
- Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
- Production Technology
- Started the sketches on paper, based on real architecture photography.
- Design Challenge
- The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
- Research
- Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
- Inspiration
- The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
- Project Duration
- This project started in March 2020 in New Jersey.
- Operation Flow
- This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.
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