S6 Foundry Brand System Og Kampagne by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Trykt og Udgivet Medier Design Competition Category.
SølvTryk· 2021
S6 Foundry Brand System Og Kampagne
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award i Sølv Winner in Tryk Category
Verified Award Winner
Verify Award Status for #115652The Design
About S6 Foundry Brand System Og Kampagne
S6 Foundry-brandingen og dens efterfølgende typeprøvebog blev designet til at skabe en glæde ved ny typografi, der placerer mærkets visuelle sprog. En lys og munter palet af varme farver og et karakteristisk og overraskende formsprog fanger ånden, og griber til traditionel skiltning fra 1900-tallets tivoli. Designene blev udviklet som et kalejdoskop af former og elementer for at skabe den rigtige visuelle konsistens af mærkernes etos og en ny retning for kommercielle skræddersyede skrifttyper.
The Recognition
About the A' Design Award i Sølv
S6 Foundry Brand System Og Kampagne er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. S6 Foundry Brand System Og Kampagne forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. S6 Foundry Brand System Og Kampagne er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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