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BFC Super Experience Center Primær funktion: Indretning af showroom af Gustaf Kan

BFC Super Experience Center Primær funktion: Indretning af showroom af Gustaf Kan er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.


SølvIndretning· 2021

BFC Super Experience Center Primær funktion: Indretning af showroom

af Gustaf Kan

Klient: Forte Group Wuhan Company

Vinder af A' Design Award i Sølv i kategorien Indretning

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Designet

Om BFC Super Experience Center Primær funktion: Indretning af showroom

BFC Super Experience Center er et showroom og en detailindretning i Wuhan, Kina. Rummet dækker 4.380 kvadratmeter fordelt over tre etager. Et atriumteater med åbne rumligheder og forbindende gallerier udgør kernen i indretningen. Overfladerne er skabt gennem foldning og fragmentering med brug af glas, spejle, metalplader med spejlfinish, metalnet og LED-skærme. Digitale medier, interaktive installationer og belysning guider de besøgende langs cirkulationsruten. Indretningen præsenterer livsstilsindhold først og ejendomssalg som det sekundære.

Anerkendelsen

Om A' Design Award i Sølv

BFC Super Experience Center Primær funktion: Indretning af showroom er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. BFC Super Experience Center Primær funktion: Indretning af showroom forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. BFC Super Experience Center Primær funktion: Indretning af showroom er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Dimensioner & Emballage
Area: 4,380 m2
Floors: 3
Tags
Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Produktionsteknologi
Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Designudfordring
Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Forskning
We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration
In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Projektvarighed
This project started in April 2018 in Wuhan city, China and open in August 2020.
Driftsflow
emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Teammedlemmer
Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Billedkreditering
Photographer Boris Shiu

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