Vitra RimEx Wall Hung Series Salgsfremmende Animation af Digital Panorama er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Film, Video og Animationsdesign.
JernFilm· 2021
Vitra RimEx Wall Hung Series Salgsfremmende Animation
Klient: Digital Panorama
Vinder af A' Design Award i Jern i kategorien Film
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Om Vitra RimEx Wall Hung Series Salgsfremmende Animation
Vitra RimEx Wall Hung Series er et sæt af tre salgsfremmende animationsfilm skabt til en serie af vægmonterede toiletter uden skyllekant. Hver film varer femten sekunder og præsenteres i fuld high definition med femogtyve billeder pr. sekund. Filmene er fuldstændigt computergenererede. Alle elementer blev modelleret og animeret i tredimensionelt software, derefter renderet, kombineret med væskesimulering og sammensat. Vand og keramiske overflader vises i et enkelt og friskt miljø for at illustrere den lette rengøring og det hygiejniske design af serien.
Anerkendelsen
Om A' Design Award i Jern
Vitra RimEx Wall Hung Series Salgsfremmende Animation er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Vitra RimEx Wall Hung Series Salgsfremmende Animation forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Vitra RimEx Wall Hung Series Salgsfremmende Animation respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensioner & Emballage
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Produktionsteknologi
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Designudfordring
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Forskning
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Projektvarighed
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Driftsflow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Patenter
- Copyrights belong to VitrA Eczacibasi, 2019
- Teammedlemmer
- Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
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