Moose Piss Reklameanimation by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Film, Video og Animationsdesign Competition Category.
GuldFilm· 2021
Moose Piss Reklameanimation
by Bruno Cintra
Client: Hermoso Compadre
A' Design Award i Guld Winner in Film Category
Verified Award Winner
Verify Award Status for #119093The Design
About Moose Piss Reklameanimation
Moose Piss er en reklameanimation skabt som hovedelementet i en øllanceringskampagne. Animationen varer 40 sekunder, kører med 12 billeder i sekundet og er produceret i 4K-opløsning. Håndtegning blev kombineret med illustration og digital maling, og grafisk software blev anvendt til komposition og lydredigering. En respektløs og humoristisk stil blev valgt for at matche ølmærkets karakter. Naturlige elementer blev omstylet for at opbygge en surrealistisk verden. Animationen er beregnet til onlinevideo og sociale medieplatforme.
The Recognition
About the A' Design Award i Guld
Moose Piss Reklameanimation er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Moose Piss Reklameanimation forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Moose Piss Reklameanimation skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Team Members
- Bruno Cintra
- Image Credits
- No copyrights.
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