Save Calendar Kalenderillustration by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2021
Save Calendar Kalenderillustration
by Mengjia Li
Client: Northeastern University
A' Design Award i Sølv Winner in Grafik Category
Verified Award Winner
Verify Award Status for #119152The Design
About Save Calendar Kalenderillustration
Save Calendar er en serie illustrationer skabt til en kalender med temaet madbesparelse. Illustrationerne viser en landbrugsmark gennem de fire årstider: forår, sommer, efterår og vinter. Farverne skifter med hver årstid, så de fire perioder er nemme at skelne fra hinanden. En symmetrisk komposition i kinesisk stil giver billederne et moderne udtryk. Oplysninger om måned og årstid er placeret øverst på hvert ark. Tegningerne er lavet med computersoftware og trykt i 800 gange 800 millimeter. Serien viser landmændenes hårde arbejde og minder folk om at værdsætte mad.
The Recognition
About the A' Design Award i Sølv
Save Calendar Kalenderillustration er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Save Calendar Kalenderillustration forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Save Calendar Kalenderillustration er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Economy, field, seasons change, illustration design, Chinese style
- Production Technology
- Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
- Research
- Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
- Inspiration
- It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
- Project Duration
- In Shenyang, a major agricultural product producing province, in 2020 .
- Operation Flow
- This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
- Team Members
- Art Director: Huo Kai, designer: Li Mengjia
- Image Credits
- Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020
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