Beat Coffee Brand Identitetsdesign by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2021
Beat Coffee Brand Identitetsdesign
Client: Beat Coffee
A' Design Award i Bronze Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #119537
The Design
About Beat Coffee Brand Identitetsdesign
Beat Coffee er en brand identitet og emballagedesign til en kaffevirksomhed. Rebrandingen tog udgangspunkt i markedsindsigt, konkurrentanalyse og kundefeedback, som formede brandstrategien og positioneringen. Positioneringen kommer til udtryk gennem linjen Serious Fun Coffee, som sætter tonen og forbinder sjov, musik og kaffe. Virksomhedsejerens stemme bruges til at bringe brandmærket til live. Den samme idé videreføres på den trykte kaffepose, som animeres gennem augmented reality. Målet er et klart, kundefokuseret og legende brand.
The Recognition
About the A' Design Award i Bronze
Beat Coffee Brand Identitetsdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Beat Coffee Brand Identitetsdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Beat Coffee Brand Identitetsdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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