Cat With Fruits Emballageillustration by Rui Deng

Cat With Fruits Emballageillustration by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

SølvGrafik· 2021

Cat With Fruits Emballageillustration

by Rui Deng

Client: Hengdian college of film&television

A' Design Award i Sølv Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Emballageillustration

Cat With Fruits er en serie af illustrationer skabt til emballagen af et mærke for tørret frugt. Hver illustration viser katte, der leger med forskellige frugter. Farverne er hentet fra naturfotografier taget med et mobilkamera og derefter afmættet for at skabe bløde toner. Tegningerne blev færdiggjort i Photoshop CC 2020 i A4-format, 297 gange 210 millimeter. Den naturlige palet understøtter produktets rene og forureningsfrie karakter. Serien følger idéen om naturalisme og har til formål at give beskueren et roligt og trøstende indtryk.

The Recognition

About the A' Design Award i Sølv

Cat With Fruits Emballageillustration er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Cat With Fruits Emballageillustration forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Cat With Fruits Emballageillustration er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.