Sølv Grafik · 2021
Cuishan Intelligent Kitchen Primær funktion: Visuel identitet for restaurant
by Yu Pan
- A' Design Award i Sølv 2021 in Grafik
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 31,355
- Verification code B7FD34EB6A · Verify this award
Colors
About Cuishan Intelligent Kitchen Primær funktion: Visuel identitet for restaurant
Cuishan Intelligent Kitchen er en visuel identitet skabt for et madsted i Wuxi, Kina. Identiteten forener lokal madkultur, byhistorie og internettemaer i ét brandsystem. Logoet er arrangeret og gentaget for at danne et brandmønster med stærk genkendelighed. Motiver af ginkgo, svale og skyer bruges som kerneelementer. Ginkgoen refererer til den mangeårige kinesiske kultur, svalen til regionen syd for Yangtze-floden og skyen til naturen. Projektet dækker 1770 kvadratmeter og blev færdiggjort i 2019.
About the A' Design Award i Sølv
Cuishan Intelligent Kitchen Primær funktion: Visuel identitet for restaurant er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Cuishan Intelligent Kitchen Primær funktion: Visuel identitet for restaurant forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Cuishan Intelligent Kitchen Primær funktion: Visuel identitet for restaurant er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Press Kit
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
