Aurum Bladguldsemballage af LLAB Design Ltd er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Guld i konkurrencekategorien Luksusdesign.
GuldLuksus· 2021
Aurum Bladguldsemballage
Klient: Aurum
Vinder af A' Design Award i Guld i kategorien Luksus
Verificeret Prisvinder
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Om Aurum Bladguldsemballage
Aurum er en gaveæske designet til spiseligt bladguld. Emballagen præsenterer et råmateriale som et eksklusivt detailprodukt. Æskens struktur refererer til smykkeemballage. En anodiseret gylden metalplade med det indgraverede mærkenavn forsegler æsken og fungerer som en magnetisk lås. Struktureret papir, guldfolieprægning og spot-UV danner den ydre overflade. Et bånd i det øverste lag holder en specialfremstillet pincet, så det meget lette bladguld nemt kan samles op. Et gennemsigtigt ark beskytter bladguldet nedenunder. Æsken måler 88 gange 90 gange 65 millimeter.
Anerkendelsen
Om A' Design Award i Guld
Aurum Bladguldsemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Aurum Bladguldsemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Aurum Bladguldsemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Dimensioner & Emballage
- W88mm x D90mm x H65mm
- Tags
- luxury, gold, premium, packaging
- Produktionsteknologi
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Designudfordring
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Forskning
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Inspiration
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Projektvarighed
- Starts in Dec 2019 to Aug 2020
- Driftsflow
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
- Teammedlemmer
- Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau
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