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Be:side Café og Skønhed by Akitoshi Imafuku and Lily Sugiyama

Be:side Café og Skønhed by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Indretning og Udstillingsdesign Competition Category.


BronzeIndretning· 2021

Be:side Café og Skønhed

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award i Bronze Winner in Indretning Category

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The Design

About Be:side Café og Skønhed

Til Funabashiyas nye udfordring, der har en lang historie siden 1805 som arrowroot-mochi-butik, mente designerne, at det var vigtigt at vende tilbage til virksomhedens egne rødder og værne om den lange historie, så de overtog den ikoniske blåregn-pergola fra deres flagskibsbutik til designet af hele indgangen. Ikke alene skiller dette dynamiske indgangsdesign sig ud i det rolige boligområde i Aoyama og fanger folks opmærksomhed, men det fungerer også som udendørs siddepladser for kunderne.

The Recognition

About the A' Design Award i Bronze

Be:side Café og Skønhed er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Be:side Café og Skønhed forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Be:side Café og Skønhed tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags
Japanese design, wisteria arbor, wood, simple
Production Technology
To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration
Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration
The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members
Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits
Daisuke Shima (ad hoc Inc.)

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