MG iSmart Infotainmentsystem-interface by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Grænseflade-, Interaktions- og Brugeroplevelsesdesign Competition Category.
GuldGrænseflade· 2021
MG iSmart Infotainmentsystem-interface
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award i Guld Winner in Grænseflade Category
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The Design
About MG iSmart Infotainmentsystem-interface
MG iSmart er et infotainmentsystem-interface designet til biler af mærket MG. Interfacet understøtter en lancering på et nyt marked med en skræddersyet løsning bygget op omkring konnektivitet, digitale kontaktpunkter og smarte assistenter. Research- og idéudviklingssessioner med brandteamet og med kunder på målmarkederne var retningsgivende for brugerflowene. Tre interaktionskoncepter blev prototypet, og seks visuelle retninger blev testet, før én endelig retning blev valgt og udviklet i detaljer. Køretøjer udstyret med MG iSmart kører på vejene i Indien og Thailand.
The Recognition
About the A' Design Award i Guld
MG iSmart Infotainmentsystem-interface er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. MG iSmart Infotainmentsystem-interface forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. MG iSmart Infotainmentsystem-interface skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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