Heheqingtian Te-brandidentitet by Zi Huai Shen

Heheqingtian Te-brandidentitet by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2021

Heheqingtian Te-brandidentitet

by Zi Huai Shen

Client: Heheqingtian

A' Design Award i Bronze Winner in Grafik Category

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Colors

The Design

About Heheqingtian Te-brandidentitet

Book Text: Heheqingtian er en te-brandidentitet skabt til et te-livsstils- og kulturoplevelsesrum, genfødt fra en privat japansk-stilbolig. Identiteten tager udgangspunkt i idéen om sammensmeltning. Bygningens dørform er kombineret med det kinesiske tegn He for at udtrykke ånden i at servere te samt betydningen af at samles og udvide udad. Et afdæmpet design formidler den rolige stemning ved at nyde te i ro og mag. Teæsken er fremstillet af træ med en tap-og-not-konstruktion, der ikke kræver lim, hvilket understøtter en miljøvenlig tilgang.

The Recognition

About the A' Design Award i Bronze

Heheqingtian Te-brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Heheqingtian Te-brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Heheqingtian Te-brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019