Tinkoff Investment Reklamevideo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Film, Video og Animationsdesign Competition Category.
BronzeFilm· 2022
Tinkoff Investment Reklamevideo
by Egor Maraev
Client: Blaster Studio
A' Design Award i Bronze Winner in Film Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Reklamevideo
Tinkoff Investment er en tredive sekunders reklamevideo for en banks investeringsservice. Videoen præsenterer George Washington som hovedperson. Han sidder i en sofa og spiser pizza, træt og doven, og han symboliserer penge. Det usædvanlige billede bærer hovedidéen, som er, at penge bør holdes i god form og få lov til at arbejde. Animationen kombinerer celanimation og udklipsanimation, sammensat med digital compositing. Videoen blev vist bredt som en preroll før online videoer og opnåede en høj konverteringsrate.
The Recognition
About the A' Design Award i Bronze
Tinkoff Investment Reklamevideo er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Tinkoff Investment Reklamevideo forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Tinkoff Investment Reklamevideo tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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