Bottle in the Dark Reklamefotografi by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Fotografi og Fotomanipulationsdesign Competition Category.
JernFotografi· 2021
Bottle in the Dark Reklamefotografi
Client: Pierluigi Fossa Photography
A' Design Award i Jern Winner in Fotografi Category
Verified Award Winner
Verify Award Status for #122085The Design
About Bottle in the Dark Reklamefotografi
Bottle in the Dark er et reklamefotografi skabt for en historisk likør. Billedet placerer flasken i centrum af et drømmeagtigt miljø, hvor horisonten er sat til uendelig for at fokusere opmærksomheden på produktet. Der blev placeret specielle lys på fotograferingsopstillingen for at fremhæve flaskens moderne design og materialer. De mørke toner og den omgivende stemning antyder mystik og fremkalder minder om aftener tilbragt sammen med venner. Fotografiet blev skabt med en digital ryg på 150 megapixel, i en endelig størrelse på 70 gange 100 centimeter og 300 dpi.
The Recognition
About the A' Design Award i Jern
Bottle in the Dark Reklamefotografi er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Bottle in the Dark Reklamefotografi forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Bottle in the Dark Reklamefotografi respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product. - Dimensions & Packaging
- Final dimension image 70 x 100 cm 300 dpi
- Tags
- mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
- Production Technology
- 150 megapixel digital back
- Design Challenge
- My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
- Research
- To create this image we used the best digital hardware and software technologies
- Inspiration
- The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting. - Project Duration
- The project started in July 2019 in Varese and finished in September 2019
- Operation Flow
- The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings. - Team Members
- Pierluigi Fossa - Opificio42 team
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