BD's Hype Tribe Kontorindretningsdesign by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Indretning og Udstillingsdesign Competition Category.
GuldIndretning· 2021
BD's Hype Tribe Kontorindretningsdesign
Client: DB and B Pte Ltd
A' Design Award i Guld Winner in Indretning Category
Verified Award Winner
Verify Award Status for #122119The Design
About BD's Hype Tribe Kontorindretningsdesign
BD's Hype Tribe er en kontorindretning fordelt på to etager i en bygning i Singapore. Designet forener flere forretningsenheder i ét fælles fællesskabsrum. Et receptionsområde, co-working cafézoner og arbejdsområder er forbundet af en kontinuerlig visuel rejse. Et af caféområderne er inspireret af en udendørs stemning og tilbyder et roligt og behageligt miljø. Ophængte akustikpaneler skaber en fornemmelse af flow over rummet. Træ og grønne planter kombineres for at bringe biofile elementer indendørs. En delearbejdsplads-tilgang understøtter effektiv udnyttelse af etagearealet.
The Recognition
About the A' Design Award i Guld
BD's Hype Tribe Kontorindretningsdesign er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. BD's Hype Tribe Kontorindretningsdesign forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. BD's Hype Tribe Kontorindretningsdesign skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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